| Business Course Descriptions
JP Catholic will endeavor to offer the courses as outlined below; however, unforeseen circumstances sometimes require a change of scheduled offerings. Students are strongly advised to check the Schedule of Classes before relying on the schedule below.
Course ID:
BUSI 100 - 499 are under-graduate classes
BUSI 500 - 599 are graduate classes
BUSI 100 Introduction to Products and Markets:
This class provides the student with an introduction to the concept of a product and a service as something (tangible or intangible) that can be offered for sale. Students will explore the concept of market where the purchase and sale of goods and services takes place. The student will learn techniques to achieve product and service differentiation. They will examine market share as a measure of success in winning and retaining customers in a competitive market based on volume or value. Topics covered will include: planning, measuring, managing, and expanding market share. The class will explore the links between market segmentation and product positioning within a competitive milieu. They will take a recent historical look at the emergence of new markets and new product categories as traditional market segments fade away. They will learn the hierarchy of product benefits to the customer and the 5-stages of the product life cycle from launch, through growth, maturity, saturation, and to decline.
BUSI 103 Entrepreneurial Accounting:
The primary goal of this course is to help you understand and manage an entrepreneurial business using the language of business: accounting. The accounting process entails both the recording of financially measurable events in the life of a business and the reporting of those events. For the entrepreneur, understanding these reports and how they are derived is critical to successfully managing the business. Even for those who do not wish to be an entrepreneur, understanding financial statements and how they are derived is an invaluable asset to any employer.
BUSI 120 Project Management:
This course teaches the principles of project management that are commonly used to plan and measure projects in industry. It presents the project management mind-set, tools, and skills for successfully defining, planning, executing, monitoring, controlling, and reporting a project. Topics covered include: the project life cycle; fundamental PM processes; development of the project plan; interpersonal management skills; and managing changes during project execution. Case studies are from technology and media applications.
BUSI 200 Entrepreneurial Finance for Firms – A Primer:
This course provides the student with the fundamental understandings of how financial issues impact the decision-making process in companies. Students learn the significance of costs, profitability, and the general financial consequences that result from day-to-day business decisions. They will learn strategies to make better investment and financing decisions in entrepreneurial settings. The course covers all stages of the company growth process, from startup to exit. The case studies cover technology-based businesses, with the emphasis on gaining financial insights. The course will introduce the student briefly to structuring multi-staged start-up financings, understanding business models, and valuing entrepreneurial ventures.
BUSI 201 Marketing Products & Services:
This course explores the special challenges of marketing products in both consumer and business-to-business marketing contexts. It explores the relationship of marketing to other functions and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. The class focuses on a broad range of products, with special emphasis on Internet marketing strategies. Product marketing methods are learned and applied. Topics include: understanding customer needs, strategy formulation, effective and efficient implementation, and building relationships; control of the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably; brand management. This class includes a computerized business simulation.
BUSI 202 Leadership and Management – An Overview:
Students in this class learn the basics of leading and managing within complex organizational settings. They review the history of organizations and the evolution of thinking around the roles of effective leadership and management, and the difference between them. The course covers the importance of both personal and enterprise mission and vision statements. Students learn the necessity and practicality of, and develop, a personal mission (statement) forged to their lifetime's passions. They also conceive a series of visions (statements) that practically support their mission and utilize the student's unique set of inherent talents and developed skills. They begin to develop and appreciate the skills required to organize a productive team and effectively function within it. Students are exposed to ethical frameworks to guide decision-making. The class provides the student with analytic tools needed to analyze, manage, and lead the organizations of the future. Emphasis is placed on the importance of the organizational context in influencing which individual styles and skills are effective. The class employs a wide variety of learning tools, from experiential learning to the more conventional discussion of written cases.
BUSI 210 Introduction to Economics:
This course introduces the basic principles of economics and their applications to managerial decision-making. It begins with an analysis of the decision making of individual consumers and producers and how they interact in a variety of marketing settings. Other topics covered include: decision making in risky situations; the complexity of pricing, production, and market entry and exit; and the relationship between market structure and the strategic choices that are open to the company. The course forces the student to think systematically about achieving competitive advantage through the management of the firm's resources.
BUSI 211 Managerial Finance:
This course combines theory with sophisticated analytical tools to provide students with the background to develop and manage major corporate financial decisions. Topics covered include: the basic principles of corporate finance; financial statement analysis; financial forecasting; time value of money; valuation of financial securities; management of risk and return; modern capital markets and the cost of capital; and legal and regulatory considerations. Students also learn to estimate and analyze cash flows in the capital budgeting process and to examine capital structure, dividend policies, and long-term financial planning. This class includes a computerized business simulation.
BUSI 212 Managerial Accounting:
This course covers the basic concepts of financial and managerial accounting principles that must be mastered to successfully manage a business. Accounting is the primary channel for communicating information about the economics of a business; this course provides a broad view of how accounting contributes to an organization. Students gain an understanding of the concepts and language of accounting so it can be used as an effective tool for communication, monitoring, and resource allocation. The student gains a mastery of the vocabulary of financial statements and accounting reports. Familiarity with how modern accounting and control theory is used in evaluating economic conditions and making organizational decisions.
BUSI 213 Small Business Principles and Practices:
Students learn the various aspects it takes to start and operate a small business and will function in a small group as if they are the managers of a small business. They become acquainted with business start-up issues, such as unique selling proposition, business plans, and legalities; learn the basics about business operations, such as sales, marketing, hiring, and firing; become introduced to financial issues such as collections, credit, insurance, and e-commerce.
BUSI 214 Writing a Business Plan for Small Business:
In-depth study of the importance and preparation of a business plan for small business. Students will: appreciate the importance of preparing a good business plan; understand the business planning process; become acquainted with real world experiences relative to business planning and entrepreneurship.
BUSI 215 Legal Considerations for Small Business:
Students study in detail the significant legal considerations involved with forming and operating a sustainable small business, becoming acquainted with real-world examples of incorporation issues and trade-offs, taxes and tax liabilities, human resource commitments and limitations, advertising issues and implications; contract law; patent, copyright and trademark law; and digital rights management.
BUSI 216 Business Analytics:
This course builds upon the foundations laid in Business Statistics to introduce students to using data to drive company decisions and actions. Students will learn to use a quantitative approach to answer the questions: Why is this happening? What if these trends continue? What will happen next? What's the best that can happen?
BUSI 217 Business Statistics:
An introductory course in business statistics covering the topics of descriptive statistics, discrete probability distributions, the normal distribution, sampling distributions, estimation, hypothesis testing, statistical quality control, simple linear regression and correlation.
BUSI 220 Business Development:
This course provides an introduction to soft consumer research methods, useful for getting quick customer input into decisions on product design and development, strategic positioning, advertising, and branding. Covers interview techniques, observational methods, Voice of the Customer, focus groups, and analyses suitable for qualitative data. Students apply the tools to technology products and services as well as entertainment media and publishing.
BUSI 300 Advertising:
The role of advertising in a free economy, and its place in the media of mass communications. A study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession.
BUSI 301 A Catholic Business:
This course looks at the teachings of the Catholic Church as they relate to business. Discussions around economics and ethical business practices will be focused in light of the Church’s teaching. Practical discussion of how to live as a Catholic in the business world will be integrated into the course.
BUSI 302 Competitive Strategy:
This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.
BUST 310 Intellectual Property Law:
This course provides practical guidance on how to maximize intellectual property protection and avoid costly litigation for the product development innovator and leader. The nuts and bolts of patents, trademarks, copyrights, and trade secrets are explained. Examples are interwoven to clarify and emphasize the hot intellectual property issues that can make or break a company's financial health. The class also covers Patent mapping - a key tactic for IP portfolio strategy and management. The student learns how to establish a process, a set of classification tools, and key metrics for IP portfolio assessment and performance monitoring. The methodology rates the importance of technologies and patents to the business as well as identifying potential protection gaps.
BUSI 313 Managing Innovation and New Product Development:
This course covers the basics of managing market-driven innovation in an entrepreneurial environment. Major topics include: how the innovation process works; organizing and managing innovation within existing firms; creating entrepreneurial companies; and coping with the strategic challenges facing all innovators. The course addresses questions such as: What strategies can be pursued to capture value from innovation? What capabilities must be developed in order to ensure that a firm responds effectively to sudden and dramatic technological and/or market changes? The course covers both conceptual frameworks that help managers understand the nature and characteristics of different types of innovation, as well as practical insights on how to design processes to ensure their effective execution. The course tackles issues at both a strategic level as well as decisions of a more tactical nature.
BUSI 315 Sales Strategy:
Objectives of this course are that students will: Be able to apply a proven process to increase sales; Understand all facets of the sales process; Be prepared for likely selling scenarios and know how best to handle them; Apply various sales methods and determine what works most effectively for him/her; Know how to build lasting relationships with clients and partners.
BUSI 390 Business Launch: Finding an Opportunity:
This course focuses on developing students ability to identify 'problems' that if properly solved represent solid business ideas. The problem that the student or student team selects to solve will form the basis of the company they will launch through this capstone sequence.
BUSI 391 Business Launch: Designing a Solution:
After successfully identifying a problem students will design the most appropriate solution for the potential customer. This course will incorporate understanding how customers are currently solving this problem and analyzing the competitive landscape of the industry.
BUSI 392 Business Launch: Business Planning:
With the problem and solution identifies students will work to build a plan that will propel them towards proof of concept, prototyping and getting ready to find funding.
BUSI 401 Managerial Economics:
Application of economic principles to managerial decision making. Topics may include: demand, costs and market structure and their relation to pricing, product choice and resource allocation; industrial organization; agency theory and personnel economics.
BUSI 402 HR and Organizational Management:
Covers the nature of human resource development and utilization in organizations; government programs and policies, labor force statistics, organizational personnel departments, personnel planning, forecasting, selection, training, development, and integration of government and organizational human resource programs.
BUSI 410 Global Businesses and Markets:
This course exposes students to the issues faced by companies competing in global markets. Students learn to examine the opportunities and risks firms face in today's global market. This course is devoted to the fundamental principles of economics, with particular attention paid to how these principles shape the structure and performance of markets. Students understand the framework and the key concepts of global market economics. The course provides conceptual tools for analyzing how governments and social institutions influence economic competition. They learn how national systems have affected the evolution and practice of business.
BUSI 411 Real Estate - Management & Strategies:
The course examines real property asset management: the property, the players, the external environment, and the capital markets. Students use basic business strategy concepts to analyze a complex market and environment, define the strengths and weaknesses of a project, evaluate personal ethics, and determine a plan for action. A series of project-oriented cases demonstrate the need for hands-on management as well as an awareness of demographic, regulatory, and technological changes that affect the local markets. Financial analysis and deal structuring go into special tax considerations and different forms of ownership. Real estate projects require a special kind of market analysis that includes not only consumer preference, but the needs and desires of the community. Financial and market analyses are further complicated by the fact that this is a fragmented industry with nonstandard pricing, which places a premium on negotiation, a topic that is dealt with extensively. All of these elements are placed in a context of action and decision-making.
BUSI 412 Strategies for Building a Sustainable Company:
This course helps students build and manage a sustainable and successful company by teaching them how to create and manage the processes through which strategies are defined, capabilities are developed, management strengths are built, and results are delivered. The students learn how to integrate the marketing, product development, operations, financial, and human dimensions of the firm. The course is structured around the life cycle of a company. The student are introduced to important leadership and strategy models and frameworks from the start-up to the ultimate rapid growth and onto building mass and muscle through acquisition.
BUSI 430 Supply Chain Management:
This course addresses strategic, management, and operating issues in contemporary logistics and integrated supply chain management. Topics include: logistics strategy; supply chain restructuring and change management; and distribution, customer service, and inventory policy. This class includes a computerized business simulation. The student is also introduced to the Six Sigma Process Management series of tools, techniques, and business metrics that represent the best in quality and process improvement. However, this is more than reducing defects - this is about dramatically improving the bottom line.
BUSI 432 Operations Management:
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Topics include: Process analysis; Cross-functional and cross-firm integration; Product development; information technology; technology and operations strategy. This class includes a computerized business simulation.
BUSI 421 Internet Strategies for Business:
This course provides basic Internet strategies for businesses, with an emphasis on Internet technology and its use in business and commerce. Topics covered include: Economics of digital goods, including text, music, software, video and other types of content; Pricing, bundling, subscription and advertising-based models; Software agents, auctions, and implications for consumer search and competition; Personalization, security, encryption and targeted communications; Privacy and intellectual property; Principles of information-based organization and e-business; Tools and techniques for managing business transformation; Guest speakers, lecture, cases, and projects.
BUSI 422 Leadership and Management – Advanced Topics:
This course focuses on how managers: create high performance organizations; develop competitive advantage through alignment of strategy and people; and become effective leaders of people. The course examines teams, individuals, and networks in the context of: the determinants of group culture; managing the performance of individuals; creating productive relationships with peers and seniors over whom the manager has no formal authority; teamwork in organizations facing local and global pressures; managing organizational change. It considers successful leaders "in action" to see how they: develop a vision of the future; align the organization behind that vision; motivate people to achieve the vision; design effective organizations and change them to achieve superior performance.
BUSI 490 Business Launch: Funding and Marketing:
This course progress student teams from funding through product launch.
BUSI 491 Business Launch: Management and Operations:
This part of the course will solidify the required management talents and skills. The team will create an initial management structure, describing primary responsibilities, authorities, skills, experiences and compensations. It will describe the management skills that will have to be added with growth. The team will address and resolve the legal structure of the business, including proposed ownership, stock plans, and establishing a Board of Directors. The team will detail the operational issues including: POS production and/or delivery; service; operations competitive advantages including efficiencies and direct costs; critical suppliers, lead time, sub-contractors, and contractual relationships.
BUSI 492 Business Launch: Company Launch and Growth:
This course will focus on building the fledgling company into a sustainable venture.
BUSI 500 A Catholic Business:
This course looks at the teachings of the Catholic Church as they relate to business. Discussions around economics and ethical business practices will be focused in light of the Church’s teaching. What does it mean to be A Catholic Business?
BUSI 502 Business Law:
Students study in detail the significant legal considerations involved with forming and operating a sustainable small business, becoming acquainted with real-world examples of incorporation issues and trade-offs, taxes and tax liabilities, human resource commitments and limitations, advertising issues and implications; contract law; patent, copyright and trademark law; and digital rights management.
BUSI 504 Operations Management:
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Topics include: Process analysis; Cross-functional and cross-firm integration; Product development; information technology; technology and operations strategy. This class includes a computerized business simulation.
BUSI 506 Business Plan:
This course is an in-depth exploration and practice of the Business Planning process. Students will develop a comprehensive business plan and business presentation.
BUSI 508 Financial Accounting:
This course covers the basic concepts of financial and managerial accounting principles that must be mastered to successfully manage a business. Accounting is the primary channel for communicating information about the economics of a business; this course provides a broad view of how accounting contributes to an organization. Students gain an understanding of the concepts and language of accounting so it can be used as an effective tool for communication, monitoring, and resource allocation. The student gains a mastery of the vocabulary of financial statements and accounting reports. Familiarity with how modern accounting and control theory is used in evaluating economic conditions and making organizational decisions.
BUSI 510 Managerial Economics:
Application of economic principles to managerial decision making. Topics may include: demand, costs and market structure and their relation to pricing, product choice and resource allocation; industrial organization; agency theory and personnel economics.
BUSI 512 Business Statistics:
This course teaches quantitative methods used in data analysis and business decision-making. Topics covered include: descriptive statistics, correlation and regression, hypothesis testing, statistical quality control, forecasting, linear and integer programming, and computer simulation. Business applications of these techniques are emphasized. Students in this course will acquire expertise in computer-based methods for data analysis and decision-making, through computer analysis of business datasets.
BUSI 514 Leadership:
This advanced leadership course develops individuals in order to be ready to lead an organization. Structured as active involvement exercises’ this course provides real leadership experience and training in a fun and rewarding atmosphere. Students in this course will learn how to use their strengths to be an effective leader.
BUSI 516 Human Resources and Organizational Management:
The way people are managed at work affects the quality of their lives, the effectiveness of the organization, and the competitiveness of nations. Students learn the basic principles of managing people and the legal implications involved.
BUSI 518 Intellectual Property Law:
This course provides practical guidance on how to maximize intellectual property protection and avoid costly litigation for the product development innovator and leader. The nuts and bolts of patents, trademarks, copyrights, and trade secrets are explained. Examples are interwoven to clarify and emphasize the hot intellectual property issues that can make or break a company's financial health. The class also covers Patent mapping - a key tactic for IP portfolio strategy and management. The student learns how to establish a process, a set of classification tools, and key metrics for IP portfolio assessment and performance monitoring. The methodology rates the importance of technologies and patents to the business as well as identifying potential protection gaps.
BUSI 520 Marketing Management:
This course introduces the concepts and theories of marketing and managing an effective marketing organization. Students will learn to design and implement a successful combination of marketing variables to carry out a firm’s strategy.
BUSI 522 Entrepreneurial Finance:
This course provides the student with the fundamental understandings of how financial issues impact the decision-making process in companies. Students learn the significance of costs, profitability, and the general financial consequences that result from day-to-day business decisions. They learn strategies to make better investment and financing decisions in entrepreneurial settings. The course covers all stages of the company growth process, from startup to exit. The case studies cover technology-based businesses, with the emphasis on gaining financial insights. The course introduces the student briefly to structuring multi-staged start-up financings, understanding business models, and valuing entrepreneurial ventures.
BUSI 524 Financial Management:
This course combines theory with sophisticated analytical tools to provide students with the background to develop and manage major corporate financial decisions. Topics covered include: the basic principles of corporate finance; financial statement analysis; financial forecasting; time value of money; valuation of financial securities; management of risk and return; modern capital markets and the cost of capital; and legal and regulatory considerations. Students also learn to estimate and analyze cash flows in the capital budgeting process and to examine capital structure, dividend policies, and long-term financial planning. This class includes a computerized business simulation.
BUSI 526 New Product Development:
This course is a practical introduction to the process of designing and marketing new products. Covers the major phases of product development: opportunity identification (listening to customers, generating ideas, market definition), product design and positioning, pre-market testing and forecasting (including information acceleration methods), launch marketing (communication, selling, distribution), and managing the life cycle. The class reviews tools and methods for product design and development. Topics include: product planning, identifying customer needs, concept generation and design, product architecture, industrial design, and DFM.
BUSI 528 Competitive Strategy:
This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.
BUSI 532 IS Management:
This course introduces the concept of using Information technology as a competitive advantage. The technological and financial requirements to implement a competitive technology strategy are explored.
BUSI 534 International Business:
This course exposes students to the issues faced by companies competing in global markets. Students learn to examine the opportunities and risks firms face in today's global market. This course is devoted to the fundamental principles of economics, with particular attention paid to how these principles shape the structure and performance of markets. Students understand the framework and the key concepts of global market economics. The course provides conceptual tools for analyzing how governments and social institutions influence economic competition. They learn how national systems have affected the evolution and practice of business. This course is most often conducted at an international location during the internaitonal travel quarter.
BUSI 536 Supply Chain Management:
This course addresses strategic, management, and operating issues in contemporary logistics and integrated supply chain management. Topics include: logistics strategy; supply chain restructuring and change management; and distribution, customer service, and inventory policy. This class includes a computerized business simulation. The student is also introduced to the Six Sigma Process Management series of tools, techniques, and business metrics that represent the best in quality and process improvement. However, this is more than reducing defects - this is about dramatically improving the bottom line.
BUSI 538 Macroeconomics and Public Policy:
Using economic theory, students learn how financial markets work and how government policies affect the business environment.
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