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Mission, Vision and Objectives
The major in the Business of Entertainment focuses students on the leadership and management of product and service companies within the entertainment industry, with a strong emphasis on entrepreneurial start-ups. The curriculum is designed to prepare students to master the complexities of today’s global and ever-changing business environment in film, television, video, interactive media, and the stage. The student learn the fundamentals of business, and to the business of the entertainment media industry, followed by two years of advanced coursework, directed studies, industry experiences, and team projects. Students are exposed to the business and financial nuances of all facets of entertainment project development, production and distribution. Following graduation they will be well prepared to into the investment, business and financial, sales and marketing parts of the industry.
Admission Requirements
Basic Program Requirements
Typical Course of Study Schedule
Course Descriptions
Admissions Application
Occupations for Which Students Will be Prepared
The BS degree in Business, with a concentration in Business of Entertainment prepares students for careers as leaders and managers of organizations and companies that create and commercialize entertainment media products and services in the global marketplace; business development; marketing; sales; and financial analysis.
Program Learning Outcomes for Business degree
- Prepare students to understand the dynamic complexity of the global business environment.
- Prepare students for the challenge to ideate, evaluate, build, launch and sustain their own business.
- Prepare students for employment in public and private companies and organizations.
- Prepare students for graduate school.
- Demonstrate an understanding the ethical and moral challenges faced and resolution in today’s global business
- Demonstrate critical thinking skills by identifying, evaluating, synthesizing, and presenting issues related to core business skills of accounting, economics, finance, management, leadership, HR, marketing and sales.
- Demonstrate superior communication skills in written reports and papers and oral presentations.
- Demonstrate team skills by working effectively with others in academic and non-academic environments.
- Demonstrate the ability to conceive and evaluate a business idea, assemble a team and launch the concept to a market.
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